Introduction

introduction about Rana published articles newsletters contact

are you looking for a positive,
ethical and friendly accountant?

A passionate and dedicated professional, Rana operates an accounting and lifestyle consultancy, specialising in accounting and taxation for professional service businesses and investors. Known for ‘speaking in plain language’, Rana provides a welcoming environment where you are listened to and encouraged to ask questions. A traditional accountant usually addresses cashflows, taxes and compliance and stops there. Rana recommends a holistic accounting approach and encourages clients to further examine lifestyles, attitudes and behaviours to help answer all their financial needs.

how is Rana's accounting style different?

Beneath the Surface, as the name implies, provides more than the average accounting firm. “The name speaks of the things the eye doesn’t see, but you intuitively know are there” says Rana.

Have you heard of yin and yang, two energies that when put together make a whole? For example, when night and day are put together, they make a whole day. Rana believes that traditional accounting is pure yang energy, based on facts, figures and logic. While she accepts we live in a material world, and a certain amount of money is required to sustain a healthy lifestyle, Beneath the Surface provides the yin energy. Rana believes that leaving out fun and leisure activities until we retire is not advisable—as we may miss out altogether!

Based on relations and specialising in blending business needs with personal values, Rana’s approach to combining the two energies gives her and many of her clients a lifestyle that is balanced, rich and rewarding.

Rana’s style of accounting provides her clients with personalised support and advice, giving Rana a thorough understanding of clients’ individual needs—both professional and personal. Never one to knock back a challenge or take no for an answer, Rana tackles complex taxation issues and problems, moving heaven and earth to obtain written legislative support for her clients’ claims and often setting precedents within the Australia Taxation Office. You can be confident that all services comply with current legislation.

These services and benefits include:

bringing order, clarity and simplicity to your finances: there are no half measures or shortcuts—attention to detail, up-to-date legislative information and an ability to really listen ensures a high quality service for each client;
assisting you to turn negative cash flows positive:
providing personal attention, encouragement and advice that feels right for you and your business: we are client focused and want you to feel important—because you are! We genuinely care about you, your family and your business;
creating an environment where you can ask any question without feeling silly: it is essential clients fully understand their needs and how our services can assist them. This is achieved through clear and open communication. Client confidentiality is of the utmost importance;
integrity and honesty: our clients rest easy at night, knowing that we have maximised their legitimate claims, without contravening taxation regulations and tax-related laws. We keep clients informed of the progress of their files and do not make promises we cannot keep. Most importantly, we practice what we preach;
making tax-time hassle-free: our adept IT skills and progressive computer technology ensures returns are processed quickly and efficiently; and
answering queries promptly: a quick turnaround of servicing clients in person or via the phone/email is essential. Urgent matters arise now and again and we take action to ensure you’re not left standing alone in the wilderness of the accountancy world.

Regular Beneath the Surface newsletters also provide a communication channel for our clients. These newsletters contain essential accountancy and up-to-date taxation information. Rana’s published articles are also available for downloading, providing further insight into her take on life, work and the pursuit of happiness.

Rana encourages clients to balance work and leisure, and while not always possible, it is important to be aware of when this is out of balance. If we notice—we’ll mention it to you. This caring, yet professional service is obviously why we have a large number of repeat clients—we’re doing something right!

But, if you’re still not convinced Rana is the accountant for you, then read on—her clients' and associates' comments might convince you . . .

. . . and while you're at it, have a look at Rana's 'fun on a budget' ideas

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introduction about Rana published articles newsletters contact

site lasted updated 01.04.2020

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